Comic-Con 2014

UPDATED: Sun, Jul 20, 02:58PM
When you see Star Wars T-shirts, Mass Effect leggings, and other unique pop culture apparel, do you ever wonder how they were made? Join industry professionals for a behind-the-scenes look at the business of geek fashion. Moderated by Lisa Granshaw (The Daily Dot, Fashionably Geek), panelists Ed Labay (Hot Topic), Mike Kochis (ThinkGeek), Samantha Terry (WeLoveFine), Cameron Parker (Black Milk Clothing), and Victoria Schmidt (Gold Bubble Clothing) discuss how their businesses choose designs, what the licensing process is like, how trends affect their work, and how fashion options for geek girls have increased over the years. Ample time will be left for audience members to ask questions and voice their opinions about what they'd like to see more of in the geek fashion market.