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Sunday, July 27 • 2:30pm - 3:30pm
Comics Arts Conference Session #16: The Culture of Comic-Con: Field Studies of Fans and Marketing

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Comic-Con offers students of popular culture an amazing venue to study how culture is marketed to and practiced by its fans. Rahni Argo-Bryant (University of Alabama), Johnathan Butler (Florida State University), Kelsey Cute (Lynchburg College), Katherine Deck (Wittenberg University), Judith Gallegos (Lynchburg College), Madeline Geiger (Wittenberg University), Christopher McDaniel (Wittenberg University), Alora Slak (Otterbein University), Desiree Smith (Lynchburg College), and Amy Williams (State University of New York at Albany) present initial findings from a week-long ethnographic field study of the intersection of fan practice at the nexus of cultural marketing and fan culture that is Comic-Con 2014. Matthew J. Smith (Wittenberg University) moderates.

Sunday July 27, 2014 2:30pm - 3:30pm
Room 26AB

Attendees (134)