Thursday, July 24 • 6:00pm - 7:00pm
Skylanders: The Creative Process of Bringing Toys to Life

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UPDATED: Mon, Jul 14, 11:53AM
Join the Skylanders team for an inside look at the creative process that brings Toys to Life -and for the first time, life to toys. I-Wei Huang (director at Toys for Bob), will explain the process of creating Skylanders' charming roster of characters, while Richard Horvitz, famed voice of Kaos, discusses the critical role that voice-over acting plays in animating each character. Renowned comic-book writer, Ron Marz, will delve into the comic world of Skylanders and how this brand extension is taking Skylanders to a new level. John Coyne, senior vice president of consumer marketing at Activision, will shed insight on how the brand has evolved from its origin to the innovation that it is today. Every attendee will receive limited edition Skylanders merchandise.

Thursday July 24, 2014 6:00pm - 7:00pm PDT
Room 7AB

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